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How to make smarter email approaches
This morning, I opened my mailbox to 85 spam emails. Some of them were the standard approaches about a better website or improved SEO. Others…
Are unhelpful beliefs holding you back?
Ideas can become beliefs that are set in concrete unless you challenge them. My elderly mum believes that Britain is being swamped with immigrants who…
What does your website say to corporate partners?
Humans are quick to judge and first impressions matter. They establish a foundational belief that influences future interactions and opinions about someone. My friend invited…
5 lessons from million dollar partnerships
Social media is set up to make you envious. Like When Harry Met Sally, you want what they’re having. It’s the same feeling when you…
The pros and cons of consumer roundups
My grandparents were part of the depression era generation. They saved leftover string, darned socks and bottled fruit to make sure that nothing was ever…
How to navigate the messy middle: the S in ESG
Every one of my female friends has the same configuration in her kitchen. The top drawer holds the day-to-day cutlery. The third drawer has tea…
Is corporate social purpose dying?
There’s a scene in Monty Python’s Holy Grail film when the plague cart trundles around the village with the cry, ‘bring out your dead’. A…
Why your pitch deck is the problem
Dating has come a long way since Jane Austen’s time. In Regency England, hopeful mamas shared information, reviewed the available prospects for their daughters and…
How to keep your prospects fresh
The British businessman James Goldsmith was famous for his many wives and amorous adventures. He once offered this advice after his third marriage, “if you…
3 ways to balance competing partners
We all want to feel special and valued. My daughter’s prep kids fight for the privilege of holding her hand at recess to get that…
Caught in the crossfire: the CSR manager’s dilemma
Cooking for family can be stressful. One year it was my turn to host Christmas in my tiny flat. It didn’t help that each family…
10 tips for prospect research
How is your partnership prospecting going? Unless you’ve got a Rolodex like Bill Gates, I suspect you don’t have the connections to the corporate partners…