My local shopping centre is awash with pink. The Bakers Delight store is festooned with pink bunting, pink lady silhouettes, pink apron clad staff and a counter groaning with pink iced finger buns. A mob of children clamours excitedly for …
For most charities, their greatest asset is their reputation. But many enter into corporate partnerships bewitched by the attraction of a big cheque and risk compromising this valuable asset. Amnesty International is running a campaign against child exploitation and has …
Australia has been enthralled with the saga of 20 single people who voluntarily ‘married’ a complete stranger, based on matches that supposed experts made for them. Like a slow moving car crash, the nation has been gripped by the tears, …
After speaking at the FIA about the trials and tribulations of corporate partnerships and being a corporate partnership manager I thought I’d highlight some of the reasons why I absolutely love the job and this form of fundraising. 1) Making …
“Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence”, Sheryl Sandberg. Your charity has a funding gap and decides to look for income from corporate partnerships to fill …
Corporate Partnerships can be a vital revenue stream for a charity but they can also be so much more. Revenue can come from sponsorship, cause related marketing campaigns, from staff fundraising, PR and from a corporate’s CSR budget. However, …
Partnerships between the corporate sector and not for profit entities need to be based on a strong understanding of each other’s needs, objectives and aspirations. NFP’s who invest in time to understand the key drivers for their prospective corporates partners …
Corporate partnerships are all about relationships and networks. So why do so many not for profits struggle with creating and sustaining valuable partnerships? It’s often because the internal relationships don’t support the external ambition. Here are some common mistakes that …