Want to get started in partnerships?
Are you considering corporate partnerships to boost your revenue? Do you have funding gaps that your current fundraising efforts can’t bridge? Need to know how to do them? Corporate partnerships are an untapped opportunity.
The size of corporate giving is estimated at $ 5 billion annually. (*JBWere Support Report 2022)
Do you want a slice of the pie? Here are the most common challenges that organisations encounter:
Build the right foundations
You want to build corporate partnerships as a valuable and sustainable revenue stream. Don’t waste time and scarce resources with an ad hoc approach. Before you pick up the phone to a random list of corporates, put the core foundations in place. Make sure you’re ready for success and make every approach count.
Firstly, you need to know about partnerships. They’re not like fundraising and they’ve changed dramatically over recent years. You need to understand why they’re different and how to take a strategic approach.
Next, you need the right processes and structures in place within your organisation. Don’t go prospecting without the internal building blocks in place. The processes will support a professional approach to partnerships and make sure you’re mobilising your whole organisation.
Finally, you need to understand the corporate market. What do corporates want? What are the trends, drivers, and priorities for corporates? How can you get them interested in supporting your cause?
This is Australia’s only partnership foundations program, specially designed for the not-for-profit sector, by experts with over 30 years hands-on partnership experience. We know how to give you a flying START for partnership success.