Million Dollar Partnerships
Consultancy, strategy and training to help you find, win and keep high-value strategic corporate partnerships.
Our Million Dollar Partnerships Framework
Most organisations don’t lose partnerships because of passion. They lose them because they lack commerical clarity, alignment and positioning.
Our four-stage methodology transforms partnership programs from transactional supporters into high-value, long-term strategic corporate partnerships.
Stage 1 - Why
Setting you up
to win
• SONAR stakeholder workshop
• Partnership ambition
• 5 key questions that signal readiness
• Partnership asset audit
• Commercial value proposition
• Partnership pricing & valuation
Every successful partnership begins with clarity. In this stage we define your partnership ambition, identify your strongest assets and articulate your commercial value to corporates. Through SONAR workshops, asset audits and pricing frameworks, we establish the foundations required to attract high-value partners and position your organisation competitively in the partnership market.
Stage 2 - Who
Finding your
perfect partners
• Risk & opportunity framework
• Synergy mapping
• Vested interest analysis
• Prospect long & shortlist
• Partnership strategy
• Partnership plan on a page
Alignment is the foundation of successful, sustainable partnerships. Building on the strategic clarity established in Stage 1, we identify the industries and corporates best positioned to invest in your organisation. Using our bespoke risk and opportunity framework, alongside structured research and profiling tools, we create a targeted partner pipeline grounded in both alignment and commercial potential.
Stage 3 - What
Developing the
right tools
• Corporate credentials document
• Partnership narrative & story
• Commercial partnership offers
• Partnership proposal development
• Partnership framework & architecture
Strategy and alignment alone don’t win partnerships. The right tools do. In this stage we develop the commercial materials required to engage, pitch and convert corporate partners. From your corporate credentials document to partnership offers and proposals, we position your organisation through a corporate lens, ensuring your story resonates with business decision-makers.
Stage 4 - How
Winning partners in
the real world
• Conducting research
• Outreach strategy
• Discovery conversations
• Partnership structuring
• Pitch & negotiation training
• Objection handling
Winning aligned partners with the capacity to grow into ‘stellar’ partnerships can transform your organisation for years to come. In this stage we equip your team with the skills, tools and frameworks required to prospect, secure and grow sustainable corporate partnerships, embedding the capability to generate partnership revenue long after our engagement ends.