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Imploding sports sponsorships: 3 lessons
There is something very interesting going on in sports sponsorships this year. Unless you’ve banned yourself from all media in Australia, you would have heard…
Get your $1 million dollar partnership
I never thought I’d agree with Donald Trump. Not with his ideas about disinfectant cures for COVID, why Nazis are good people or how global…
4 lessons from a food blogger
Cookbooks are my guilty secret. Like a teenager sneaking porn into his bedroom, I try to hide the latest acquisition in the bookshelf, where my…
4 habits to reclaim more time in your day
When COVID forced us all to work from home, many people discovered an unexpected benefit. We had more time in the day. The commute to…
7 signposts for success in cause marketing
Everything 1980s is back in fashion - shoulder pads, big hair, bold colours, Duran Duran. I should never have cleaned out my closet, as my…
4 risks that derail corporate partnerships
Sometimes the lure of big money can make us overlook the risks behind a decision. Like a gambler convinced that the next game is going…
5 things to expect when prospecting
Years’ ago my running coach taught me that when you’re running up a hill your eyes are down. Why? Because you don’t want to see…
4 tips to make your partners feel loved
“There is no duty more indispensable than returning a kindness” Cicero Only two more haircuts to the end of the year! My friend measures time…
It’s all in your head
Mismatched expectations can be the source of great frustration and disappointment. Like online shopping when you think you’ve found the perfect outfit, but what arrives…
Finding the prince in a sea of frogs
Modern dating is a minefield. There are endless sites that claim to find you the perfect match or you can try your luck with…
Getting past the introduction
People have been sharing their memories of the much-loved Queen Elizabeth. A former colleague went to Buckingham Palace to receive an award for her…
7 Top tips for prospect research
How is your partnership prospecting going? Unless you’ve got a Rolodex like the legendary PR guru Max Markson, I suspect you don’t have the connections…