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How to be a championship winner
The English have a complicated relationship with their men’s soccer team. Having invented the game and won one World Cup back in 1966 there is…
4-minute daily investment to generate leads
Fun fact about me, I keep a micro journal. You probably haven’t heard of one but google it if you’d like to know more. It…
Your Best Pitch Deck Ever
I have 2 older brothers who are chefs. They're a great source of how-to information when Google lets me down. What's the herb flavour in…
3 steps to more resilient partnerships
The Paris Olympics is just around the corner. Seemingly superhuman athletes are chasing gold medals and perfect scores. It’s tempting to see them as unnaturally…
When is a no really a no?
Prospecting for corporate partners is unpredictable. Just when the conversation is warming up, you hit an obstacle, or a great big brick wall. If your…
The 2 secret ingredients for high-performing partnerships
It’s a month before the start of the Paris Olympics and athletes are training hard. Every morning I see the rowers heading out before dawn…
10 ways to attract partners to your website
I envy people who go thrift shopping. The most dedicated ones find bargains, designer treats and treasures to make Antiques Roadshow experts salivate. I’m hopeless…
Tapping into the 3 sources of corporate cash
My friend Amy recently celebrated her 50th birthday with a big party. The table was loaded with delicious food, her family and friends were on…
3 ways to challenge your self-view
When we look in a mirror we see ourselves in a certain way. Others look at us and see things differently. This was amplified recently…
3 ways to exploit corporate ESG strategies
Winter is coming and holiday adverts for tropical places are looking enticing. But nobody wants to arrive at their chosen destination and find every inch…
7 steps to finding the right contact
How is your partnership prospecting going? Unless you’ve got a Rolodex like a legendary PR guru, I suspect you don’t have the connections to the…
3 ways to help corporates attract conscious consumers
Fifty years ago Milton Friedman declared that the primary purpose of business was to make profit. Milton didn’t reckon on the Millennials or Gen Z,…