Here's five things that could be making your corporate partnership program harder than it needs to be. For example, have you ever walked into a…

If you work in corporate partnerships, you already know how hard corporate partnership prospecting can be. Research tells us we’re exposed to a huge volume…

The potential of corporate partnerships depends on two conditions: how well the partners align and how ambitious they are prepared to be together. In corporate…

Imagine you've spent four years building trust with a major corporate partner. You know their business. You have lunch with their CEO. You know which…

When you pull into a petrol station, do you care about the petrol? No, you want the ability to drive to your holiday home, workplace,…

Do you struggle to price a corporate partnership? You’re not alone! It’s not about adding up the cost of the assets. It’s about understanding what…

What are corporate decision-makers actually looking for when they choose a partner? And is your corporate partnership strategy built around meeting those needs? Take the…

Last-minute sponsorship requests, emergency giving day matches and endless pleas for free products can quickly derail your corporate partnership strategy. A former colleague once had…

How often does your CEO say, ‘Hey, we’ve got so many corporate partnerships, let’s stop prospecting’? I’m guessing never.  The conversation is always about corporate…

The humble Band-Aid is much maligned. Band-Aid solutions have become synonymous with flimsy, short-term responses. But anyone who’s ever had a hang nail or a…

Have you ever travelled on the London underground? In the older Victorian era stations, the new trains don’t quite fit with the platforms. Passengers will…

Ever tried to renovate a house while you’re living in it? It’s chaotic and stressful. You’re trying to keep things sane and normal whilst the…