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Corporate partnerships and fundraising events in a crisis
The COVID-19 crisis has thrown into disarray the plans for many large- scale charity fundraising events and created a particular challenge for corporate partnerships. What…
How can you steer your corporate partnerships through a recession?
Steer your coporate partnerships through a recession. I remember working in corporate partnerships through a recession in 2008. Yikes, it feels like yesterday. The 2008…
Corporate partnerships – the importance of a realistic job description
We know that corporate partnerships managers have special skills that make them successful: but every superhero has a weakness. The kryptonite for people working in corporate partnerships…
Rebel with a Cause- the 5 secret superpowers of a Corporate Partnerships Manager
Corporate partnerships are not like any other type of fundraising and they require a combination of skills that makes a corporate partnerships manager very special.…
Corporate partnerships: should I be asking a corporate partner for more?
Negotiating the value of corporate partnerships is like the bathroom scene in the film Pretty Woman. Edward is negotiating for a week of Vivien’s time…
Alignment underpins innovative corporate partnerships
[vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]I love finding examples of innovative and creative corporate partnerships and especially one which is underpinned by a strong alignment between the partners. Alignment (noun.)…
Corporate partnerships: The smarter you work, the luckier you get
What do corporate partnerships have in common with Steven Bradbury, the Olympic speed skater? When he won a gold medal after his opponents crashed on…
The 4C’s of Transformational Partnerships
[vc_row][vc_column][vc_column_text]This week Australian students go back to school after the summer holidays. You can hear the sighs of relief and popping of champagne corks from…
Best practice corporate partnerships – lessons from the UK
Growing up in the UK, we always looked to Australia with wonder and curiosity: beaches, endless sunshine, houses with kitchens big enough to sit the…
What can corporate partnership managers learn from Qantas about pricing?
The curly question for corporate partnership managers is “how much do I ask for?” No-one wants to leave money on the table, but equally they…
Looking for new corporate partners? Here’s how to identify your best corporate partnership prospects
I love watching my 3 year-old make friends. It’s so innocent and there is absolutely no fear of failure. She is Frozen obsessed and for…
Overcoming the Iceberg of Ignorance in Corporate Partnerships
The Iceberg of Ignorance study suggested that only 4% of problems in an organisation were known to senior management, whilst those involved in day to…