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Imploding sports sponsorships: 3 lessons
[vc_row][vc_column][vc_column_text]There is something very interesting going on in sports sponsorships this year. Unless you’ve banned yourself from all media in Australia, you would have heard…
Get your $1 million dollar partnership
[vc_row][vc_column][vc_column_text]I never thought I’d agree with Donald Trump. Not with his ideas about disinfectant cures for COVID, why Nazis are good people or how global…
4 lessons from a food blogger
[vc_row][vc_column][vc_column_text]Cookbooks are my guilty secret. Like a teenager sneaking porn into his bedroom, I try to hide the latest acquisition in the bookshelf, where my…
4 habits to reclaim more time in your day
[vc_row][vc_column][vc_column_text]When COVID forced us all to work from home, many people discovered an unexpected benefit. We had more time in the day. The commute to…
7 signposts for success in cause marketing
[vc_row][vc_column][vc_column_text]Everything 1980s is back in fashion - shoulder pads, big hair, bold colours, Duran Duran. I should never have cleaned out my closet, as my…
4 risks that derail corporate partnerships
[vc_row][vc_column][vc_column_text]Sometimes the lure of big money can make us overlook the risks behind a decision. Like a gambler convinced that the next game is going…
5 things to expect when prospecting
[vc_row][vc_column][vc_column_text]Years’ ago my running coach taught me that when you’re running up a hill your eyes are down. Why? Because you don’t want to see…
4 tips to make your partners feel loved
[vc_row][vc_column][vc_column_text]“There is no duty more indispensable than returning a kindness” Cicero Only two more haircuts to the end of the year! My friend measures time…
It’s all in your head
[vc_row][vc_column][vc_column_text]Mismatched expectations can be the source of great frustration and disappointment. Like online shopping when you think you’ve found the perfect outfit, but what arrives…
Finding the prince in a sea of frogs
[vc_row][vc_column][vc_column_text] Modern dating is a minefield. There are endless sites that claim to find you the perfect match or you can try your luck with…
Getting past the introduction
[vc_row][vc_column][vc_column_text][/vc_column_text][vc_column_text] People have been sharing their memories of the much-loved Queen Elizabeth. A former colleague went to Buckingham Palace to receive an award for her…
7 Top tips for prospect research
[vc_row][vc_column][vc_column_text] How is your partnership prospecting going? Unless you’ve got a Rolodex like the legendary PR guru Max Markson, I suspect you don’t have the connections…