From Start to Stellar

Legacy followed the Start to Stellar strategic process, building a clear idea of their needs, value proposition and offer. This allowed them to target the best fit corporate prospects and use their limited time wisely. The Legacy team were ambitious in the level of support they requested from corporate partners, confident with their offering and avoiding the trap of the gold, silver and bronze sponsorship approach that they’d used in previous years. Within the first twelve months they had secured three key partners, Defence Health, BAE and Lockheed Martin, yielding over $5mln in support. In addition they received in-kind commitments of over $6.5mln from other key partners. The prospecting isn’t finished yet and the Legacy team are confident that they’ll hit their desired target of $10mln in support. They will have gone from zero to hero in less than 18 months. Most importantly, the process of bringing together the 44 Legacy clubs across Australia through the Torch Relay and its corporate partners has inspired members to collaborate more effectively and renew their pride in the organisation. The next 100 years is looking very bright for Legacy.