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Corporate partnerships- time to reinvent, not pivot
[vc_row][vc_column][vc_column_text]Pivot. The buzzword of the COVID-19 crisis. It makes me think of a ballerina en pointe, doing rapid turns that makes my head spin. Have…
Be a lighthouse- your corporate partners want your authenticity
[vc_row][vc_column][vc_column_text] We’ve talked about providing solutions to a corporate partner’s problems and how you should solve, not sell. But that’s not the same as reinventing…
Eggs for Africa- the perils and profits of Gifts-in-Kind partnerships
[vc_row][vc_column][vc_column_text]In times of recession corporate budgets are tight and corporates often seek ways to support their charity partners with pro-bono goods, services and skills rather…
Lessons from Liverpool F.C. for corporate partnerships
[vc_row][vc_column][vc_column_text]I’m a born and bred Scouser and have followed Liverpool for my whole life. I sing ‘You’ll Never Walk Alone’ to my daughter every night…
Corporate partnerships: now is a critical time for leadership and boards to be hands-on
[vc_row][vc_column][vc_column_text]Have you ever been in a plane that hit turbulence and noticed that you never hear much from the flight deck? You get the urgent…
Looking to the horizon: corporate partnerships in the next 6-18 months
[vc_row][vc_column][vc_column_text]My first solo flight as a pilot was an anxious milestone. I was at 3,000 ft realising that no-one is going to land this plane…
Successful corporate partnership sales: solve a business’ problems.
[vc_row][vc_column][vc_column_text]Ah, problems. We all have them. Sometimes they’re huge ones (yes, thanks 2020!) and sometimes they aren’t. What do we classify as a problem though?…
What if partnerships could be the change we want to see in the world?
I was recently starting to feel good, or at least slightly better about the world. Lockdown is easing in Australia; kids are back in school…
What to stop, start and accelerate in the new normal for corporate partnerships
When you approach a set of traffic lights do you see an amber light as a signal to slow down or an incentive to hit…
Nurturing relationships with corporate partners- a kintsugi approach
The current environment has challenged and shifted relationships like never before. The relationships between charities and corporate partners have been tested and some won’t ever…
Changing consumer behaviour: the implications for corporate- community partnerships
We’ve been in various stages of lockdown for only a short while but pre-COVID 19 feels like a different universe. During these weeks we’ve seen…
Solve, don’t sell – prospecting for new corporate partnerships
As governments around the world take cautious steps towards re-opening economic activity, most corporates, large and small, will be reforecasting and reshaping their businesses to…