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Want to get on top of things in Corporate Partnerships?
[vc_row][vc_column][vc_column_text]I’ve been working in partnerships for more than 10 years now. Wow, they have changed so much in that time. Cause related marketing came in…
Millennials are the unlikely allies of corporate-community partnerships
[vc_row][vc_column][vc_column_text]Millennials. Latte sipping, avocado munchers or resilient social justice warriors? People born between 1977 and 1994 have been the classic tabloid villains, portrayed as selfish…
From corporate volunteering to deeper engagement
[vc_row][vc_column][vc_column_text]What does corporate volunteering mean to your charity? Are volunteers a critical resource to help run your operations? Or are they just an incidental but…
Corporate partnerships- time to reinvent, not pivot
[vc_row][vc_column][vc_column_text]Pivot. The buzzword of the COVID-19 crisis. It makes me think of a ballerina en pointe, doing rapid turns that makes my head spin. Have…
Be a lighthouse- your corporate partners want your authenticity
[vc_row][vc_column][vc_column_text] We’ve talked about providing solutions to a corporate partner’s problems and how you should solve, not sell. But that’s not the same as reinventing…
Eggs for Africa- the perils and profits of Gifts-in-Kind partnerships
[vc_row][vc_column][vc_column_text]In times of recession corporate budgets are tight and corporates often seek ways to support their charity partners with pro-bono goods, services and skills rather…
Lessons from Liverpool F.C. for corporate partnerships
[vc_row][vc_column][vc_column_text]I’m a born and bred Scouser and have followed Liverpool for my whole life. I sing ‘You’ll Never Walk Alone’ to my daughter every night…
Corporate partnerships: now is a critical time for leadership and boards to be hands-on
[vc_row][vc_column][vc_column_text]Have you ever been in a plane that hit turbulence and noticed that you never hear much from the flight deck? You get the urgent…
Looking to the horizon: corporate partnerships in the next 6-18 months
[vc_row][vc_column][vc_column_text]My first solo flight as a pilot was an anxious milestone. I was at 3,000 ft realising that no-one is going to land this plane…
Successful corporate partnership sales: solve a business’ problems.
[vc_row][vc_column][vc_column_text]Ah, problems. We all have them. Sometimes they’re huge ones (yes, thanks 2020!) and sometimes they aren’t. What do we classify as a problem though?…
What if partnerships could be the change we want to see in the world?
I was recently starting to feel good, or at least slightly better about the world. Lockdown is easing in Australia; kids are back in school…
What to stop, start and accelerate in the new normal for corporate partnerships
When you approach a set of traffic lights do you see an amber light as a signal to slow down or an incentive to hit…