3 ways to balance competing partners
We all want to feel special and valued. My daughter’s prep kids fight for the privilege of holding her hand at recess to get that extra attention. My friend’s three …
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Caught in the crossfire: the CSR manager’s dilemma
Cooking for family can be stressful. One year it was my turn to host Christmas in my tiny flat. It didn’t help that each family member, drink in hand, wandered …
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10 tips for prospect research
How is your partnership prospecting going? Unless you’ve got a Rolodex like Bill Gates, I suspect you don’t have the connections to the corporate partners you want. We often hear …
3 ways to make friends with CSR managers
My country friend Kate told me of her favourite maxim, “don’t look over the fence into the next paddock”. It was her way of saying that the grass might look …
3 ways to deal with last-minute requests in partnerships
“Your poor planning is not my emergency” A former colleague once had this quote pasted in big letters above her desk. Her calm efficiency made her a magnet for others …
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3 secrets to commercial collaborations
The supermarket shelves are awash with commercial collaborations as brands join forces to create new experiences for consumers. Some are inspired successes and others should never have seen the light …
4 ways it’s about time
What’s the one thing that parents of small children crave more than caffeine? It’s not expensive baby equipment or handmade toys. It’s time. Just 10 precious minutes to go to …
4 ways to manage partnership boundaries
The latest trend is for ‘soft parenting’, which involves letting kids explore their emotions and make choices based on internal willingness. The kids behind me on the flight to London …
10 lessons from other people’s mistakes
“It’s good to learn from your mistakes. It’s better to learn from other people’s mistakes.” Warren Buffett There is a bridge in Melbourne that’s notorious. The gap between the road and …
4 ways to prospect, not pester
My dog is up for a walk or a ball game at any time of day or night. When I’ve been sitting at my desk for too long, she’ll remind …