Is corporate social purpose dying?
There’s a scene in Monty Python’s Holy Grail film when the plague cart trundles around the village with the cry, ‘bring out your dead’. A hapless peasant is dragged towards …
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Why your pitch deck is the problem
Dating has come a long way since Jane Austen’s time. In Regency England, hopeful mamas shared information, reviewed the available prospects for their daughters and carefully screened out the misfits, …
How to keep your prospects fresh
The British businessman James Goldsmith was famous for his many wives and amorous adventures. He once offered this advice after his third marriage, “if you marry your mistress, you create …
3 ways to balance competing partners
We all want to feel special and valued. My daughter’s prep kids fight for the privilege of holding her hand at recess to get that extra attention. My friend’s three …
Caught in the crossfire: the CSR manager’s dilemma
Cooking for family can be stressful. One year it was my turn to host Christmas in my tiny flat. It didn’t help that each family member, drink in hand, wandered …
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10 tips for prospect research
How is your partnership prospecting going? Unless you’ve got a Rolodex like Bill Gates, I suspect you don’t have the connections to the corporate partners you want. We often hear …
3 ways to make friends with CSR managers
My country friend Kate told me of her favourite maxim, “don’t look over the fence into the next paddock”. It was her way of saying that the grass might look …
3 ways to deal with last-minute requests in partnerships
“Your poor planning is not my emergency” A former colleague once had this quote pasted in big letters above her desk. Her calm efficiency made her a magnet for others …
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3 secrets to commercial collaborations
The supermarket shelves are awash with commercial collaborations as brands join forces to create new experiences for consumers. Some are inspired successes and others should never have seen the light …
4 ways it’s about time
What’s the one thing that parents of small children crave more than caffeine? It’s not expensive baby equipment or handmade toys. It’s time. Just 10 precious minutes to go to …