Knowing the road rules
You can’t manage corporate partnerships by yourself; you need the whole organisation. But what happens if your colleagues don’t know that? It’s probably not in their job description, KPIs or …
Blog
12 wishes for Christmas
As the year winds down and inboxes fall quiet, we’ve been reflecting on the many organisations we’ve had the privilege to work with. You’ve all faced challenges along the way, …
Which pop star is your corporate partnership program?
Social media is full of quizzes that are a wonderful time waster, especially if you’re waiting for a train. At any given time, I’ve explored what type of potato I …
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5 ways to help corporate partners with staff engagement and wellbeing
Demand from corporate partners for staff engagement and wellbeing activities has soared this year. Why? Gallup’s State of the Global Workplace Report gives us some valuable clues. Only 27% of …
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Big partnerships are built in the small moments
My son has got into gym training and is slightly miffed that he can’t leg press as much as his younger sister. He’s doing the reps and turning up diligently, …
The pros and cons of charity of the year partnerships
The Miss World beauty pageant is in its 72nd year despite being a relic of a past era where women were objectified and judged for their physical beauty. The event …
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Partnerships by numbers
Numbers have a peculiar hold on our collective imagination. People avoid buying number 13 houses, whilst my Chinese cousins competed to hold their weddings on 8/8/08. And what in earth …
How to manage the risk of corporate partnerships
Sharon is the go-to friend for anyone prepping for a hot new date. She scours the internet for background info on the new prospect, so her girlfriends can avoid the …
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How to follow up, not frighten off, prospects
When you’re warming up a relationship, there’s a balance between looking keen and frightening off your prospect. Some people have been so enthusiastic they resorted to lavish gifts to impress …
How to make smarter email approaches
This morning, I opened my mailbox to 85 spam emails. Some of them were the standard approaches about a better website or improved SEO. Others were entertaining or just weird: …