How to follow up, not frighten off, prospects
When you’re warming up a relationship, there’s a balance between looking keen and frightening off your prospect. Some people have been so enthusiastic they resorted to lavish gifts to impress …
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How to make smarter email approaches
This morning, I opened my mailbox to 85 spam emails. Some of them were the standard approaches about a better website or improved SEO. Others were entertaining or just weird: …
Are unhelpful beliefs holding you back?
Ideas can become beliefs that are set in concrete unless you challenge them. My elderly mum believes that Britain is being swamped with immigrants who are ‘taking over our country’. …
What does your website say to corporate partners?
Humans are quick to judge and first impressions matter. They establish a foundational belief that influences future interactions and opinions about someone. My friend invited her first boyfriend to join …
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5 lessons from million dollar partnerships
Social media is set up to make you envious. Like When Harry Met Sally, you want what they’re having. It’s the same feeling when you see an announcement of a …
The pros and cons of consumer roundups
My grandparents were part of the depression era generation. They saved leftover string, darned socks and bottled fruit to make sure that nothing was ever wasted. One of my gran’s …
How to navigate the messy middle: the S in ESG
Every one of my female friends has the same configuration in her kitchen. The top drawer holds the day-to-day cutlery. The third drawer has tea towels and place mats. It’s …
Is corporate social purpose dying?
There’s a scene in Monty Python’s Holy Grail film when the plague cart trundles around the village with the cry, ‘bring out your dead’. A hapless peasant is dragged towards …
Why your pitch deck is the problem
Dating has come a long way since Jane Austen’s time. In Regency England, hopeful mamas shared information, reviewed the available prospects for their daughters and carefully screened out the misfits, …
How to keep your prospects fresh
The British businessman James Goldsmith was famous for his many wives and amorous adventures. He once offered this advice after his third marriage, “if you marry your mistress, you create …