Break 3 habits for better partnerships
During the summer holidays our habits change. We get used to sleeping in, moving at a slower pace in the heat, long lunches and ice cream in the sun. As …
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Our 12 Christmas wishes
1. May your Christmas be filled with laughter, love, and plenty of chocolate. 2. We hope your Christmas dinner is delicious and disaster-free. 3. May your corporate partners be full …
Get a flying start in 2023
When my kids were little their Santa list grew exponentially as new toy catalogues arrived in the mailbox. Every possibility sparked joy, but unlike Marie Kondo, nothing ever seemed to …
Imploding sports sponsorships: 3 lessons
[vc_row][vc_column][vc_column_text]There is something very interesting going on in sports sponsorships this year. Unless you’ve banned yourself from all media in Australia, you would have heard about Hancock Prospecting pulling its …
Get your $1 million dollar partnership
[vc_row][vc_column][vc_column_text]I never thought I’d agree with Donald Trump. Not with his ideas about disinfectant cures for COVID, why Nazis are good people or how global warming is a Chinese conspiracy. …
4 lessons from a food blogger
[vc_row][vc_column][vc_column_text]Cookbooks are my guilty secret. Like a teenager sneaking porn into his bedroom, I try to hide the latest acquisition in the bookshelf, where my addiction won’t be obvious. My …
4 habits to reclaim more time in your day
[vc_row][vc_column][vc_column_text]When COVID forced us all to work from home, many people discovered an unexpected benefit. We had more time in the day. The commute to the office transformed instantly from …
7 signposts for success in cause marketing
[vc_row][vc_column][vc_column_text]Everything 1980s is back in fashion – shoulder pads, big hair, bold colours, Duran Duran. I should never have cleaned out my closet, as my wardrobe would now be ‘vintage’ …
4 risks that derail corporate partnerships
[vc_row][vc_column][vc_column_text]Sometimes the lure of big money can make us overlook the risks behind a decision. Like a gambler convinced that the next game is going to be the big winner, …
5 things to expect when prospecting
[vc_row][vc_column][vc_column_text]Years’ ago my running coach taught me that when you’re running up a hill your eyes are down. Why? Because you don’t want to see the top of the hill …