Stop pitching, start fishing
[vc_row][vc_column][vc_column_text]At his inauguration, US President John F Kennedy made an impassioned speech to his fellow Americans. “Ask not what your country can do for you; ask what you can do …
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Avoiding the burnt chop
[vc_row][vc_column][vc_column_text]Shortly after my wedding, my lovely mother-in-law gave me a novel piece of advice. “Avoid the burnt chop” she said. I was baffled, thinking she was giving me well-meaning cooking …
Corporate partner or charity competitor?
[vc_row][vc_column][vc_column_text]Change has a way of sneaking up on you before you realise it. Last weekend I cleaned out a big cupboard and found in its deep recesses an antique gem: …
Hitting a corporate partner’s hot spots
[vc_row][vc_column][vc_column_text]My border collie knows how to push my buttons. Whenever I reach for my runners, she waits by the door in the hope that I need a companion for my …
10 wishes for International Women’s Day
[vc_row][vc_column][vc_column_text]I like pink. Some of my favourite clothes are pink. But when I opened Shutterstock to search for International Women’s Day pictures there was a sea of pink with flowers …
Avoiding brand washing in sponsorships
[vc_row][vc_column][vc_column_text]Remember the good old days? They weren’t always as rosy as we thought they were. When I was young it was commonplace to see cigarette advertising everywhere. The Marlboro Man …
Selling to vs selling through
[vc_row][vc_column][vc_column_text]Who makes the decisions in your household? Research shows that women make at least two thirds of the purchasing decisions, from houses to groceries. But it’s not always the hand …
Finding Warm Introductions
[vc_row][vc_column][vc_column_text]Think about your own inbox. Which emails do you respond to the quickest? Do some emails take a little more thought and time to write your response. Are there ones …
10 tips to make your website partnership friendly
[vc_row][vc_column][vc_column_text]I love window shopping. It excites me about possibilities. I can imagine walking into a party in that lovely outfit or creating a tidy desk with all that stationery. But …
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Leveraging E.S.G. to W.I.N corporate partners
[vc_row][vc_column][vc_column_text]It’s the start of the new school year. Even with the shadow of COVID, most parents want similar things for their kids. They want them to make friends and feel …