It’s a month before the start of the Paris Olympics and athletes are training hard. Every morning I see the rowers heading out before dawn to slip gingerly into the …
The 2 secret ingredients for high-performing partnerships Read More »
I envy people who go thrift shopping. The most dedicated ones find bargains, designer treats and treasures to make Antiques Roadshow experts salivate. I’m hopeless because I have no patience …
My friend Amy recently celebrated her 50th birthday with a big party. The table was loaded with delicious food, her family and friends were on sparkling form and the drinks …
When we look in a mirror we see ourselves in a certain way. Others look at us and see things differently. This was amplified recently with lively debates about portraits …
Winter is coming and holiday adverts for tropical places are looking enticing. But nobody wants to arrive at their chosen destination and find every inch of the beach packed with …
How is your partnership prospecting going? Unless you’ve got a Rolodex like a legendary PR guru, I suspect you don’t have the connections to the corporate partners you want. We …
Fifty years ago Milton Friedman declared that the primary purpose of business was to make profit. Milton didn’t reckon on the Millennials or Gen Z, who expect corporates to take …
3 ways to help corporates attract conscious consumers Read More »
Dolly’s Dream won the 2024 FIA award for Best Strategic Partnership. We go behind the scenes with Sally Sweeney, Head of Dolly’s Dream, to unpack the secrets behind the successful …
Social media is full of quizzes that are a wonderful time waster, especially if you’re waiting for a train. At any given time I’ve explored what type of potato I …
Corporates have been busy setting up their own charitable foundations. These foundations are tax effective vehicles for corporate giving, allowing them to maximise the value of their own contributions and …