How much is your brand worth?
How much is your brand worth? It’s always been a curly question for nonprofits trying to figure out how to price a corporate partnership. In light of the FIFA Women’s …
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3 ways to connect with CSR managers
My country friend Kate told me of her favourite maxim “don’t look over the fence into the next paddock”. It was her way of saying that the grass might look …
4 ways to prospect without pestering
My dog Bonnie is up for a ball game at any time of day or night. When I’ve been sitting at my desk for too long, she’ll remind me with …
Building bridges, not walls
The world is overflowing with polarised views and opposing sides. Vote yes vs no. Rich vs poor. Disadvantaged versus privileged. Climate deniers versus science. I could make this list go …
Solving the partnership Rubik’s cube
Did you have a Rubik’s cube when you were little? I have two big brothers and not one of us could solve it correctly. My middle brother would pop the …
4 ways to manage your boundaries
The latest trend is for ‘soft parenting’, which involves letting kids explore their emotions and make choices based on internal willingness. The kids behind me on the flight to Hong …
Hello from the other side: Cobram Estate Olives
In an era where sustainable practices are gaining prominence across industries, Cobram Estate, an olive oil company, stands as an Australian success story. While their brand may not be the …
Tailoring your ask = better solutions
“When someone needs a life raft, don’t try to sell them a yacht” Taki France The humble BandAid is much maligned. BandAid solutions are seen as short term and ineffective. …
3 ways to balance competing partners
We all want to feel special and valued. My daughter’s prep class fights for the privilege of hanging out with her at recess to get that extra attention. My friend’s …
3 reasons to pursue SME partnerships
Emus aren’t the smartest of birds. Their tiny head atop a big body gives you a clue to the size of their brainpower. I once visited an emu farmer and …