Pros and cons of corporate-matched giving
Everyone loves a freebie. A ‘buy one, get one free’ deal is great clickbait for marketers. Corporate matched donations for a giving day event or campaign are often marketed in …
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3 limitations of partnership tiers
Life is full of experiences that seemed good at the time but which we’d rather not repeat. For me it’s a curly perm, shiny lycra leggings and dancing on the …
Hack your habits for partnership success
“You do not rise to the level of your goals; you fall to the level of your systems”. James Clear. I’m guessing that most of you have big goals for …
Are you paying attention?
Have you ever entered a room and forgot what it was you came for? Or couldn’t remember which day of the week it was today? Don’t worry, it’s not early …
Hello from the other side: Bupa
We recently had a conversation with Roger from Bupa about their ESG and partnership efforts. Bupa is a health and care company committed to helping their customers live longer, healthier, …
How much is your brand worth?
How much is your brand worth? It’s always been a curly question for nonprofits trying to figure out how to price a corporate partnership. In light of the FIFA Women’s …
3 ways to connect with CSR managers
My country friend Kate told me of her favourite maxim “don’t look over the fence into the next paddock”. It was her way of saying that the grass might look …
4 ways to prospect without pestering
My dog Bonnie is up for a ball game at any time of day or night. When I’ve been sitting at my desk for too long, she’ll remind me with …
Building bridges, not walls
The world is overflowing with polarised views and opposing sides. Vote yes vs no. Rich vs poor. Disadvantaged versus privileged. Climate deniers versus science. I could make this list go …
Solving the partnership Rubik’s cube
Did you have a Rubik’s cube when you were little? I have two big brothers and not one of us could solve it correctly. My middle brother would pop the …