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The pros and cons of charity of the year partnerships
The Miss World beauty pageant is in its 72nd year despite being a relic of a past era where women were objectified and judged for…
Partnerships by numbers
Numbers have a peculiar hold on our collective imagination. People avoid buying number 13 houses, whilst my Chinese cousins competed to hold their weddings on…
How to manage the risk of corporate partnerships
Sharon is the go-to friend for anyone prepping for a hot new date. She scours the internet for background info on the new prospect, so…
How to follow up, not frighten off, prospects
When you’re warming up a relationship, there’s a balance between looking keen and frightening off your prospect. Some people have been so enthusiastic they resorted…
How to make smarter email approaches
This morning, I opened my mailbox to 85 spam emails. Some of them were the standard approaches about a better website or improved SEO. Others…
Are unhelpful beliefs holding you back?
Ideas can become beliefs that are set in concrete unless you challenge them. My elderly mum believes that Britain is being swamped with immigrants who…
What does your website say to corporate partners?
Humans are quick to judge and first impressions matter. They establish a foundational belief that influences future interactions and opinions about someone. My friend invited…
5 lessons from million dollar partnerships
Social media is set up to make you envious. Like When Harry Met Sally, you want what they’re having. It’s the same feeling when you…
The pros and cons of consumer roundups
My grandparents were part of the depression era generation. They saved leftover string, darned socks and bottled fruit to make sure that nothing was ever…
How to navigate the messy middle: the S in ESG
Every one of my female friends has the same configuration in her kitchen. The top drawer holds the day-to-day cutlery. The third drawer has tea…
Is corporate social purpose dying?
There’s a scene in Monty Python’s Holy Grail film when the plague cart trundles around the village with the cry, ‘bring out your dead’. A…
Why your pitch deck is the problem
Dating has come a long way since Jane Austen’s time. In Regency England, hopeful mamas shared information, reviewed the available prospects for their daughters and…