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Rethinking the costs of partnerships
[vc_row][vc_column][vc_column_text]The economist Adam Smith believed that free markets were the best way to create an efficient economy. Our individual self-interest, with everyone working to serve…
Flogging a dead horse
[vc_row][vc_column][vc_column_text]I’m an incurable optimist. That’s probably why I once did a basketball bootcamp despite being only 5ft nothing tall. In my younger days I had…
Competing on value not price
[vc_row][vc_column][vc_column_text]We all love bargains. That’s why retailers are constantly promoting sales online or in-store. Years ago there used to be only the after Christmas sales,…
The great customer resignation
[vc_row][vc_column][vc_column_text]This weekend’s election shows that results don’t always meet expectations. Life has a way of delivering unexpected or disappointing outcomes. Think about giant Freddos that…
Getting out of your comfort zone
[vc_row][vc_column][vc_column_text]We humans are all creatures of habit. That’s why we go to our favourite restaurant and end up ordering the same thing each time. Or…
Best dressed for partnerships
[vc_row][vc_column][vc_column_text]“You are not going out dressed like that!” I can hear my mother’s words echoing in my head from my teenage years. It’s fair to…
Always be opening
[vc_row][vc_column][vc_column_text]The British businessman James Goldsmith was famous for his many wives and amorous adventures. He once offered this advice after his third marriage, “if you…
Raising the bar
[vc_row][vc_column][vc_column_text]Have you ever seen a barrister in action? Below the antiquated gown and scratchy wig, there is a magician at work. One of the features…
The power of storytelling
[vc_row][vc_column][vc_column_text]When I was a little girl there was a TV series in the UK called Jackanory. It ran for no more than 15 mins in…
Rise of the JEDI
[vc_row][vc_column][vc_column_text]I had a ‘feeling my age’ moment last month. I talked about seeing the first Star Wars movies as a kid, and the thrill of…
Stop pitching, start fishing
[vc_row][vc_column][vc_column_text]At his inauguration, US President John F Kennedy made an impassioned speech to his fellow Americans. “Ask not what your country can do for you;…
Avoiding the burnt chop
[vc_row][vc_column][vc_column_text]Shortly after my wedding, my lovely mother-in-law gave me a novel piece of advice. “Avoid the burnt chop” she said. I was baffled, thinking she…