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Time to get back to magic
Omg, I love Seth Godin. If you aren’t a subscriber, I strongly recommend that you become one. I read his short blogs religiously. I read…
How partnerships improve wellbeing for corporate employees
A recent CSIRO’s wellbeing survey showed that 41% of Australian are set to emerge from lockdown with their emotional wellbeing affected. Hardly surprising, I hear…
Polishing your gems for partnership conversations
How do you make the most of the first partnership conversation with a corporate partner? We encourage partnership managers to uncover as much about their…
Why a system unlocks partnership potential
Everyone has goals. I had a goal in March to lose five kilos. It was a nice clear, simple goal that was easy to measure.…
Overcoming objections from prospective corporate partners
Prospecting for corporate partners is unpredictable. Just when the conversation is warming up, you hit an obstacle, or a great big brick wall. If your…
Five common mistakes in your first meeting with a corporate prospect
First dates are tough. Should it be casual or dressy? How do I make a good impression? The first meeting with a prospective corporate partner…
Preserve and protect workplace giving income from your corporate partnerships
Do you remember the fable of the tortoise and the hare? The hare was confident, boastful and attracted attention as the likely winner of the…
Want to get on top of things in Corporate Partnerships?
I’ve been working in partnerships for more than 10 years now. Wow, they have changed so much in that time. Cause related marketing came in…
Millennials are the unlikely allies of corporate-community partnerships
Millennials. Latte sipping, avocado munchers or resilient social justice warriors? People born between 1977 and 1994 have been the classic tabloid villains, portrayed as selfish…
From corporate volunteering to deeper engagement
What does corporate volunteering mean to your charity? Are volunteers a critical resource to help run your operations? Or are they just an incidental but…
Corporate partnerships- time to reinvent, not pivot
Pivot. The buzzword of the COVID-19 crisis. It makes me think of a ballerina en pointe, doing rapid turns that makes my head spin. Have…
Be a lighthouse- your corporate partners want your authenticity
We’ve talked about providing solutions to a corporate partner’s problems and how you should solve, not sell. But that’s not the same as reinventing…