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3 things damaging your partnership prospecting
Your organisation is desperate for some new income and you’ve worked hard on a new website, some glossy collateral and great images. You may even…
3 principles of commercial collaborations
The supermarket shelves are awash with collaborations as brands join forces to create new experiences for consumers. Some are inspired successes and others should never…
What’s your partnership superpower?
Social media is a great entertainer when you’re waiting for the next train. Last week I found myself down a rabbit hole of unusual celebrity…
7 hot tips for cause marketing success
Everything 1980s is back in fashion - shoulder pads, big hair, bold colours, Rick Astley. I should never have cleaned out my closet, as my…
The hidden secret to increasing partnership value
Over the weekend I built an IKEA wardrobe. I love building stuff but in the interests of marital harmony, my husband is banned from wielding…
4 ways to overcome lack of budget
We have no budget. Yes, you do. You’re just choosing to spend it elsewhere. Corporates and non-profits use the budget excuse all the time. What…
3 ways to tell if your partnership is shaky
Valentine’s Day saw an ocean of red roses, love hearts and chocolate as we celebrated the important relationships in life. In Melbourne, it was followed…
3 ways that trust drives innovation
Happy year of the dragon! It’s supposed to be a year of growth and regeneration, with the promise of greater prosperity. I am a dragon…
4 important questions to answer
Schools are back and we can feel the suburban tsunami of relief from harassed parents. On the other side of the fence, teachers are fielding…
5 ways to unearth your hidden potential
One of my favourite things to do at the start of a new year is to buy a diary. The clean, fresh pages speak of…
2024 – the year for new thinking
Summer holidays are almost over and most of us have enjoyed a time to breathe, restore and refresh. The roads were free of stressed drivers…
5 unique opportunities with corporate foundations
In the lead up to Christmas my children were super alert to any presents hidden in the house. They paid lip service to the idea…