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Raising the bar

Have you ever seen a barrister in action? Below the antiquated gown and scratchy wig, there is a magician at work. One of the features…
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The power of storytelling

When I was a little girl there was a TV series in the UK called Jackanory. It ran for no more than 15 mins in…
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Rise of the JEDI

I had a ‘feeling my age’ moment last month. I talked about seeing the first Star Wars movies as a kid, and the thrill of…
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Stop pitching, start fishing

At his inauguration, US President John F Kennedy made an impassioned speech to his fellow Americans. “Ask not what your country can do for you;…
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Avoiding the burnt chop

Shortly after my wedding, my lovely mother-in-law gave me a novel piece of advice. “Avoid the burnt chop” she said. I was baffled, thinking she…
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Corporate partner or charity competitor?

Change has a way of sneaking up on you before you realise it. Last weekend I cleaned out a big cupboard and found in its…
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Hitting a corporate partner’s hot spots

My border collie knows how to push my buttons. Whenever I reach for my runners, she waits by the door in the hope that I…
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10 wishes for International Women’s Day

I like pink. Some of my favourite clothes are pink. But when I opened Shutterstock to search for International Women’s Day pictures there was a…
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Avoiding brand washing in sponsorships

Remember the good old days? They weren’t always as rosy as we thought they were. When I was young it was commonplace to see cigarette…
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Selling to vs selling through

Who makes the decisions in your household? Research shows that women make at least two thirds of the purchasing decisions, from houses to groceries. But…
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Finding Warm Introductions

Think about your own inbox. Which emails do you respond to the quickest? Do some emails take a little more thought and time to write…
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10 tips to make your website partnership friendly

I love window shopping. It excites me about possibilities. I can imagine walking into a party in that lovely outfit or creating a tidy desk…