Your logo isn’t your biggest asset
The fashion industry has made trillions by encouraging women to make the most of their best assets. Depending on the latest trend, that might mean Botox lip fillers, eyelash extensions …
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Working harder on the wrong thing
Children get fixated on something that fascinates them. My daughter loved gardening when she was little. She planted her flowers gently, watered them diligently and talked to them daily. She …
5 secrets to pricing partnerships
Negotiating the value of corporate partnerships is like the bathroom scene in the film Pretty Woman. Edward is negotiating for a week of Vivien’s time and they settle on $3,000 …
3 ways leaders are hampering partnerships
I like to believe in good intentions but they often lead to unintended consequences. A good intention with a bad approach can lead to a poor result. There was a …
Perspective, problem solving and potential
Australia after the resounding No vote to the Voice feels a lot like the UK after the Brexit vote. Some were shocked, others celebrated, whilst the majority had a feeling …
Why a scarcity mindset is killing growth
Cruising holidays are back in fashion. COVID was a PR disaster for the industry but now everyone is jumping at the chance to indulge and explore exciting new adventures. A …
3 secrets of successful organisations
There is more to life than money. Ask any diehard Collingwood or Penrith Panther fan over the weekend if they would have traded their match ticket for money. I bet …
Pros and cons of corporate-matched giving
Everyone loves a freebie. A ‘buy one, get one free’ deal is great clickbait for marketers. Corporate matched donations for a giving day event or campaign are often marketed in …
3 limitations of partnership tiers
Life is full of experiences that seemed good at the time but which we’d rather not repeat. For me it’s a curly perm, shiny lycra leggings and dancing on the …
Hack your habits for partnership success
“You do not rise to the level of your goals; you fall to the level of your systems”. James Clear. I’m guessing that most of you have big goals for …