3 ways to exploit corporate ESG strategies
Winter is coming and holiday adverts for tropical places are looking enticing. But nobody wants to arrive at their chosen destination and find every inch of the beach packed with …
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7 steps to finding the right contact
How is your partnership prospecting going? Unless you’ve got a Rolodex like a legendary PR guru, I suspect you don’t have the connections to the corporate partners you want. We …
3 ways to help corporates attract conscious consumers
Fifty years ago Milton Friedman declared that the primary purpose of business was to make profit. Milton didn’t reckon on the Millennials or Gen Z, who expect corporates to take …
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Insights from an award-winning partnership
Dolly’s Dream won the 2024 FIA award for Best Strategic Partnership. We go behind the scenes with Sally Sweeney, Head of Dolly’s Dream, to unpack the secrets behind the successful …
4 partnership pop stars – which one are you?
Social media is full of quizzes that are a wonderful time waster, especially if you’re waiting for a train. At any given time I’ve explored what type of potato I …
5 tips for success with corporate foundations
Corporates have been busy setting up their own charitable foundations. These foundations are tax effective vehicles for corporate giving, allowing them to maximise the value of their own contributions and …
The 3-second rule for great negotiations
Primary school teachers are the gold standard negotiators. When you’re wrangling a room full of 6-year-olds your day is filled with endless micro negotiations. At any given time Braden is …
3 things damaging your partnership prospecting
Your organisation is desperate for some new income and you’ve worked hard on a new website, some glossy collateral and great images. You may even have done the foundational work …
3 principles of commercial collaborations
The supermarket shelves are awash with collaborations as brands join forces to create new experiences for consumers. Some are inspired successes and others should never have seen the light of …
What’s your partnership superpower?
Social media is a great entertainer when you’re waiting for the next train. Last week I found myself down a rabbit hole of unusual celebrity superpowers. Who knew that Margot …