When is a no really a no?
Prospecting for corporate partners is unpredictable. Just when the conversation is warming up, you hit an obstacle, or a great big brick wall. If your corporate prospect has just made …
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The 2 secret ingredients for high-performing partnerships
It’s a month before the start of the Paris Olympics and athletes are training hard. Every morning I see the rowers heading out before dawn to slip gingerly into the …
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10 ways to attract partners to your website
I envy people who go thrift shopping. The most dedicated ones find bargains, designer treats and treasures to make Antiques Roadshow experts salivate. I’m hopeless because I have no patience …
Tapping into the 3 sources of corporate cash
My friend Amy recently celebrated her 50th birthday with a big party. The table was loaded with delicious food, her family and friends were on sparkling form and the drinks …
3 ways to challenge your self-view
When we look in a mirror we see ourselves in a certain way. Others look at us and see things differently. This was amplified recently with lively debates about portraits …
3 ways to exploit corporate ESG strategies
Winter is coming and holiday adverts for tropical places are looking enticing. But nobody wants to arrive at their chosen destination and find every inch of the beach packed with …
7 steps to finding the right contact
How is your partnership prospecting going? Unless you’ve got a Rolodex like a legendary PR guru, I suspect you don’t have the connections to the corporate partners you want. We …
3 ways to help corporates attract conscious consumers
Fifty years ago Milton Friedman declared that the primary purpose of business was to make profit. Milton didn’t reckon on the Millennials or Gen Z, who expect corporates to take …
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Insights from an award-winning partnership
Dolly’s Dream won the 2024 FIA award for Best Strategic Partnership. We go behind the scenes with Sally Sweeney, Head of Dolly’s Dream, to unpack the secrets behind the successful …
4 partnership pop stars – which one are you?
Social media is full of quizzes that are a wonderful time waster, especially if you’re waiting for a train. At any given time I’ve explored what type of potato I …