Corporate Partnership Training for Nonprofits
Win More Partners
Corporate partnership training for nonprofits
Most nonprofit partnership managers are told to “get out there” and build corporate partnerships.
Almost none are taught how to actually win them.
Win More Partners is practical corporate partnership training for nonprofits that want to secure more corporate partners.
Inside the program, we teach the full corporate partnership acquisition process. From researching corporate prospects to running discovery meetings and developing partnership proposals.
Corporate partnerships are growing.
But most nonprofit teams are expected to figure them out themselves.
Corporate partnerships are one of the fastest growing income streams for nonprofits, yet most organisations receive little or no corporate partnership training for nonprofits. Research such as the JB Were Corporate Support report highlights the increasing role businesses are playing in supporting nonprofit organisations.
They offer organisations the opportunity to build long-term relationships with companies that want to engage employees, connect with communities and demonstrate purpose.
Yet most nonprofit partnership managers receive little or no formal corporate partnership training for nonprofits on how to secure them.
Common challenges partnership managers tell us.
When we ask partnership managers what they struggle with most, we often hear things like:
“I’m being ghosted. Why aren’t companies responding?”
“I’ve sent so many emails but I’m not getting any meetings.”
“What should I say in the first meeting?”
“How much should I ask for?”
“How do I find the right person at the right level?”
“What do I put in a proposal? How do I make us stand out?”
This is exactly why corporate partnership training for nonprofits has become increasingly important.
You’re not alone.
We’ve helped hundreds of corporate partnership managers overcome these challenges with Win More Partners.
Most partnership managers are expected to win corporate partners without ever being taught a clear acquisition process.
Win More Partners gives you a practical, step-by-step system to confidently approach and secure new corporate partners.
The Corporate Partnership Acquisition Model
The framework for securing corporate partnerships.
Stage 1
Before the meeting
Do your prep.
Identify opportunities.
Secure the meeting.
Stage 2
During the meetings
Multiple meetings
Diagnose
Test ideas
Stage 3
Getting to an answer
Propose
Negotiate
Close
Winning corporate partners isn’t luck.
It's a process.
Most partnership managers are expected to win corporate partners without ever being taught a clear acquisition framework.
Win More Partners introduces a practical, step-by-step approach that helps you move from initial research to confident partnership proposals.
Inside the program we focus on the three critical stages of partnership acquisition.
Module 1
Before the Meeting
📝Conducting research
📝Finding warm vs cold contacts
📝Rules for introductory communication
📝Making the first contact
📝Getting the meeting
📝Creating a meeting plan
Module 2
During the Meeting
📝Gap analysis and consultative sales
📝Types of questions to ask
📝The discovery meeting framework
📝Solve, don’t sell
📝Golden nuggets
📝Progressing beyond the discovery meeting
Module 3
Getting to an Answer
📝What to put in a pitch
📝What to put in a proposal
📝How much to ask for
📝The neuroscience of the ask
📝Objection handling
📝Types of no
📝Closing questions
The Tools and Frameworks Inside Win More Partners
Inside the program, you’ll receive the practical frameworks and templates we use to develop real corporate partnerships.
What Partnership Managers Say about Win More Partners
Non-profit teams across Australia have used Win More Partners to secure bigger and more valuable corporate partnerships.
⭐ ⭐ ⭐ ⭐ ⭐
The best, most focused sales training I have participated in. I wholeheartedly recommend.
Chris D, Corporate Partnership Manager
⭐ ⭐ ⭐ ⭐ ⭐
Stellar Partnerships give fantastic insight into ways to connect with businesses. Highly recommend.
Penny M, Relationship Manager – Partnerships
⭐ ⭐ ⭐ ⭐ ⭐
It was practical and highly applicable to real situations. As someone new to partnerships, it answered so many of my questions.
Lydia S, Relationship Manager
⭐ ⭐ ⭐ ⭐ ⭐
I loved how tangible the advice was. Many courses are hypothetical, but this gave me practical tools I can start using straight away.
Carlie S, Partnership Executive
⭐ ⭐ ⭐ ⭐ ⭐
Win More Partners provided practical tools, resources and best-practice strategies that I can apply to broader partnership development.
Nicole K, Partnership Manager
⭐ ⭐ ⭐ ⭐ ⭐
The facilitators bring a wealth of real partnership experience and show how to build long-term, strategic corporate partnerships.
Martine G, Partnership Lead
⭐ ⭐ ⭐ ⭐ ⭐
Most partnership courses tell you to tailor proposals and the approach. This program actually walks you through the process.
Pat H, Community Fundraising Specialist
⭐ ⭐ ⭐ ⭐ ⭐
“Win More Partners reignited my focus on partnership acquisition. The ‘solve, don’t sell’ approach really resonated with me.”
Nikki B, Corporate Partnerships Manager
⭐ ⭐ ⭐ ⭐ ⭐
I now feel confident and prepared to engage with new prospects and secure valuable partnerships. Highly recommended for anyone in the sector!
Sarah C, Partnership Executive
⭐ ⭐ ⭐ ⭐ ⭐
I can’t explain just how AMAZING the Win More Partners course was. I absolutely loved every minute of it. Thank you so much.
Sonja M, Fundraising Manager
⭐ ⭐ ⭐ ⭐ ⭐
Linda and Sharon are such talented presenters and provided really practical tips that I am easily able to use when approaching prospects.
Amy H, National Partnership Manager
⭐ ⭐ ⭐ ⭐ ⭐
That partnership course was the stepping stone to where we are today. We wouldn’t have achieved half of this without it.
Sharon M, CEO
Join the next Win More Partners program.
3 live sessions
Practical templates and tools
Designed specifically for non-profit partnership managers.
Next program 11th-13th August, 11 am to 12.20 pm (AEDT) each day.
Register today.
For organisations ready to go deeper into strategy and alignment, explore our Million Dollar Partnerships program.