WIIFM
I’m sure you heard of this expression before – it’s everybody’s favourite radio station ‘what’s in it for me?’. From working with a range of different clients lately it is …
Blog
Pink Buns and Partnership Success
My local shopping centre is awash with pink. The Bakers Delight store is festooned with pink bunting, pink lady silhouettes, pink apron clad staff and a counter groaning with pink …
Eyes Wide Open: Managing the risks of a new corporate partnership
For most charities, their greatest asset is their reputation. But many enter into corporate partnerships bewitched by the attraction of a big cheque and risk compromising this valuable asset. Amnesty …
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Married at First Sight and the lessons for partnerships
Australia has been enthralled with the saga of 20 single people who voluntarily ‘married’ a complete stranger, based on matches that supposed experts made for them. Like a slow moving …
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5 reasons why it’s great to be a Corporate Partnership Manager
After speaking at the FIA about the trials and tribulations of corporate partnerships and being a corporate partnership manager I thought I’d highlight some of the reasons why I absolutely …
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Why leadership is key to corporate partnerships
“Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence”, Sheryl Sandberg. Your charity has a funding gap and …
Corporate Partnerships- and why Donald Trump is sometimes right
Corporate Partnerships can be a vital revenue stream for a charity but they can also be so much more. Revenue can come from sponsorship, cause related marketing campaigns, from …
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What does a corporate want?
Partnerships between the corporate sector and not for profit entities need to be based on a strong understanding of each other’s needs, objectives and aspirations. NFP’s who invest in time …
It Takes a Village to win corporate partnerships
Corporate partnerships are all about relationships and networks. So why do so many not for profits struggle with creating and sustaining valuable partnerships? It’s often because the internal relationships don’t …
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