Does my logo look big in this? Understanding what corporate partners really want from a charity
Hands up if you think there’s a queue of corporates that can’t wait to see their logo on your charity’s website. Now repeat after me, “a logo is not a …
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Gold, silver and bronze- great for sports, but not corporate partnerships
The Commonwealth Games had the nation enthralled with how many times Australians climbed the medal podium. Now that the excitement of thrashing Lesotho or the Isle of Man has died …
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The 4Ps of pitching for corporate partnerships
You’ve got to admire Anthony Robbins and how he is able to motivate and generate self confidence in everyone. His style and his smile are infectious. With corporate partnerships, you …
WIIFM
I’m sure you heard of this expression before – it’s everybody’s favourite radio station ‘what’s in it for me?’. From working with a range of different clients lately it is …
Pink Buns and Partnership Success
My local shopping centre is awash with pink. The Bakers Delight store is festooned with pink bunting, pink lady silhouettes, pink apron clad staff and a counter groaning with pink …
Eyes Wide Open: Managing the risks of a new corporate partnership
For most charities, their greatest asset is their reputation. But many enter into corporate partnerships bewitched by the attraction of a big cheque and risk compromising this valuable asset. Amnesty …
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Married at First Sight and the lessons for partnerships
Australia has been enthralled with the saga of 20 single people who voluntarily ‘married’ a complete stranger, based on matches that supposed experts made for them. Like a slow moving …
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5 reasons why it’s great to be a Corporate Partnership Manager
After speaking at the FIA about the trials and tribulations of corporate partnerships and being a corporate partnership manager I thought I’d highlight some of the reasons why I absolutely …
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Why leadership is key to corporate partnerships
“Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence”, Sheryl Sandberg. Your charity has a funding gap and …
Corporate Partnerships- and why Donald Trump is sometimes right
Corporate Partnerships can be a vital revenue stream for a charity but they can also be so much more. Revenue can come from sponsorship, cause related marketing campaigns, from …
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