Why a system unlocks partnership potential
[vc_row][vc_column][vc_column_text]Everyone has goals. I had a goal in March to lose five kilos. It was a nice clear, simple goal that was easy to measure. But six months later, I …
Blog
Overcoming objections from prospective corporate partners
[vc_row][vc_column][vc_column_text]Prospecting for corporate partners is unpredictable. Just when the conversation is warming up, you hit an obstacle, or a great big brick wall. If your corporate prospect has just made …
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Five common mistakes in your first meeting with a corporate prospect
[vc_row][vc_column][vc_column_text]First dates are tough. Should it be casual or dressy? How do I make a good impression? The first meeting with a prospective corporate partner can be just as daunting. …
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Preserve and protect workplace giving income from your corporate partnerships
[vc_row][vc_column][vc_column_text]Do you remember the fable of the tortoise and the hare? The hare was confident, boastful and attracted attention as the likely winner of the race. But it was the …
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Want to get on top of things in Corporate Partnerships?
[vc_row][vc_column][vc_column_text]I’ve been working in partnerships for more than 10 years now. Wow, they have changed so much in that time. Cause related marketing came in and then out of fashion, …
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Millennials are the unlikely allies of corporate-community partnerships
[vc_row][vc_column][vc_column_text]Millennials. Latte sipping, avocado munchers or resilient social justice warriors? People born between 1977 and 1994 have been the classic tabloid villains, portrayed as selfish and a general drain on …
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From corporate volunteering to deeper engagement
[vc_row][vc_column][vc_column_text]What does corporate volunteering mean to your charity? Are volunteers a critical resource to help run your operations? Or are they just an incidental but necessary requirement to secure a …
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Corporate partnerships- time to reinvent, not pivot
[vc_row][vc_column][vc_column_text]Pivot. The buzzword of the COVID-19 crisis. It makes me think of a ballerina en pointe, doing rapid turns that makes my head spin. Have you been trying to ‘pivot’ …
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Be a lighthouse- your corporate partners want your authenticity
[vc_row][vc_column][vc_column_text] We’ve talked about providing solutions to a corporate partner’s problems and how you should solve, not sell. But that’s not the same as reinventing your organisation to suit your …
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Eggs for Africa- the perils and profits of Gifts-in-Kind partnerships
[vc_row][vc_column][vc_column_text]In times of recession corporate budgets are tight and corporates often seek ways to support their charity partners with pro-bono goods, services and skills rather than cash. Whilst every non-profit …
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