[vc_row][vc_column][vc_column_text]I’ve been working in partnerships for more than 10 years now. Wow, they have changed so much in that time. Cause related marketing came in and then out of fashion, …
Want to get on top of things in Corporate Partnerships? Read More »
[vc_row][vc_column][vc_column_text]Millennials. Latte sipping, avocado munchers or resilient social justice warriors? People born between 1977 and 1994 have been the classic tabloid villains, portrayed as selfish and a general drain on …
Millennials are the unlikely allies of corporate-community partnerships Read More »
[vc_row][vc_column][vc_column_text]What does corporate volunteering mean to your charity? Are volunteers a critical resource to help run your operations? Or are they just an incidental but necessary requirement to secure a …
From corporate volunteering to deeper engagement Read More »
[vc_row][vc_column][vc_column_text]Pivot. The buzzword of the COVID-19 crisis. It makes me think of a ballerina en pointe, doing rapid turns that makes my head spin. Have you been trying to ‘pivot’ …
Corporate partnerships- time to reinvent, not pivot Read More »
[vc_row][vc_column][vc_column_text] We’ve talked about providing solutions to a corporate partner’s problems and how you should solve, not sell. But that’s not the same as reinventing your organisation to suit your …
Be a lighthouse- your corporate partners want your authenticity Read More »
[vc_row][vc_column][vc_column_text]In times of recession corporate budgets are tight and corporates often seek ways to support their charity partners with pro-bono goods, services and skills rather than cash. Whilst every non-profit …
Eggs for Africa- the perils and profits of Gifts-in-Kind partnerships Read More »
[vc_row][vc_column][vc_column_text]I’m a born and bred Scouser and have followed Liverpool for my whole life. I sing ‘You’ll Never Walk Alone’ to my daughter every night as her lullaby. I still …
Lessons from Liverpool F.C. for corporate partnerships Read More »
[vc_row][vc_column][vc_column_text]Have you ever been in a plane that hit turbulence and noticed that you never hear much from the flight deck? You get the urgent ping of the seatbelt sign …
Corporate partnerships: now is a critical time for leadership and boards to be hands-on Read More »
[vc_row][vc_column][vc_column_text]My first solo flight as a pilot was an anxious milestone. I was at 3,000 ft realising that no-one is going to land this plane safely but me, and acutely …
Looking to the horizon: corporate partnerships in the next 6-18 months Read More »
[vc_row][vc_column][vc_column_text]Ah, problems. We all have them. Sometimes they’re huge ones (yes, thanks 2020!) and sometimes they aren’t. What do we classify as a problem though? I’d say it’s something that …
Successful corporate partnership sales: solve a business’ problems. Read More »