Does my logo look big in this? Understanding what corporate partners really want from a charity
Hands up if you think there’s a queue of corporates that can’t wait to see their logo on your charity’s website. Now repeat after me, “a logo is not a …
Hands up if you think there’s a queue of corporates that can’t wait to see their logo on your charity’s website. Now repeat after me, “a logo is not a …
The Commonwealth Games had the nation enthralled with how many times Australians climbed the medal podium. Now that the excitement of thrashing Lesotho or the Isle of Man has died …
Gold, silver and bronze- great for sports, but not corporate partnerships Read More »
You’ve got to admire Anthony Robbins and how he is able to motivate and generate self confidence in everyone. His style and his smile are infectious. With corporate partnerships, you …
I’m sure you heard of this expression before – it’s everybody’s favourite radio station ‘what’s in it for me?’. From working with a range of different clients lately it is …
My local shopping centre is awash with pink. The Bakers Delight store is festooned with pink bunting, pink lady silhouettes, pink apron clad staff and a counter groaning with pink …
For most charities, their greatest asset is their reputation. But many enter into corporate partnerships bewitched by the attraction of a big cheque and risk compromising this valuable asset. Amnesty …
Eyes Wide Open: Managing the risks of a new corporate partnership Read More »
Australia has been enthralled with the saga of 20 single people who voluntarily ‘married’ a complete stranger, based on matches that supposed experts made for them. Like a slow moving …
Married at First Sight and the lessons for partnerships Read More »
After speaking at the FIA about the trials and tribulations of corporate partnerships and being a corporate partnership manager I thought I’d highlight some of the reasons why I absolutely …
5 reasons why it’s great to be a Corporate Partnership Manager Read More »
“Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence”, Sheryl Sandberg. Your charity has a funding gap and …
Corporate Partnerships can be a vital revenue stream for a charity but they can also be so much more. Revenue can come from sponsorship, cause related marketing campaigns, from …
Corporate Partnerships- and why Donald Trump is sometimes right Read More »