The COVID-19 crisis has thrown into disarray the plans for many large- scale charity fundraising events and created a particular challenge for corporate partnerships. What do you do to preserve …
Corporate partnerships and fundraising events in a crisis Read More »
I remember working in corporate partnerships through a recession in 2008. Yikes, it feels like yesterday. The 2008 Global Financial Crisis had a large impact on many organisations’ corporate partnerships …
How can you steer your corporate partnerships through a recession? Read More »
We know that corporate partnerships managers have special skills that make them successful: but every superhero has a weakness. The kryptonite for people working in corporate partnerships is often the job description. …
Corporate partnerships – the importance of a realistic job description Read More »
Corporate partnerships are not like any other type of fundraising and they require a combination of skills that makes a corporate partnerships manager very special. They’re often seen as the …
Rebel with a Cause- the 5 secret superpowers of a Corporate Partnerships Manager Read More »
Negotiating the value of corporate partnerships is like the bathroom scene in the film Pretty Woman. Edward is negotiating for a week of Vivien’s time and they settle on $3,000 …
Corporate partnerships: should I be asking a corporate partner for more? Read More »
[vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]I love finding examples of innovative and creative corporate partnerships and especially one which is underpinned by a strong alignment between the partners. Alignment (noun.) – a position of agreement …
Alignment underpins innovative corporate partnerships Read More »
What do corporate partnerships have in common with Steven Bradbury, the Olympic speed skater? When he won a gold medal after his opponents crashed on the last lap, everyone assumed …
Corporate partnerships: The smarter you work, the luckier you get Read More »
[vc_row][vc_column][vc_column_text]This week Australian students go back to school after the summer holidays. You can hear the sighs of relief and popping of champagne corks from parents who’ve kept them entertained …
Growing up in the UK, we always looked to Australia with wonder and curiosity: beaches, endless sunshine, houses with kitchens big enough to sit the whole family, cute bouncy animals …
Best practice corporate partnerships – lessons from the UK Read More »
The curly question for corporate partnership managers is “how much do I ask for?” No-one wants to leave money on the table, but equally they don’t want to scare off …
What can corporate partnership managers learn from Qantas about pricing? Read More »